Unsurprisingly, social media use simply went crazy in 2020. For small businesses, it has been the catalyst for unbelievably rapid growth! Therefore, having a strategy for social media posting for your business is more important now than ever.
Why Social Media Content Strategy is Important
Consumers are interacting more with businesses on social media. Customers engage more when you supply them with high-value content. In a study by ScienceDirect, it showed "brand loyalty of the customers is positively affected when the brand: offers advantageous campaigns, offers relevant content, offers popular contents, appears on various platforms… " Using high-value content with your social media presence builds trust.
For example, a competitor may have a product similar to yours, but is inferior in almost every way, and they are still raking in the cash. Why? They have a strong social media presence and work hard at it, getting more focused leads, quicker and cheaper!
On the other hand, many find themselves with a Facebook page, but don't pay attention to it, or offer anything of value that draws a customer in. That’s why shifting your focus to creating high-value items your customer wants and posting twice a day is a perfect recipe to jump-start your social media marketing to a new level, resulting in more sales for you.
It’s no secret, conventional advertising has gotten way too expensive for small business owners, and most have found social media as the answer to how they can reach their customer base with greater precision using more cost-effective methods. We know that time is a factor for every business owner and that every advertising dollar counts.
If you’re ready to make the most out of your social media presence, then contact us and our team of digital marketing experts will create a customized social media content strategy for you using beautiful imagery, high-quality content, and a powerful call-to-action.
To get started, simply call us today for a free consultation to see what we can do to help you improve your social media presence!